June 2012 Winner – Dr. Caroline Sincock

Dr. Caroline Sincock is recognized as one of Scotland’s key promoters of IA/IP; organizing businesses and defining their vision and business models.

Originally a biological scientist, Caroline has an impressive portfolio as an Intellectual Asset specialist of over 25+ years’ experience, with innovation, commercialisation, and business and product development expertise.

Notably, Caroline was the founder in 2002 of the world’s first Intellectual Assets Centre, becoming its Chief Intellectual Assets Officer on its inception in 2003.  She left the Centre in 2006, to set up Passionate about Intangibles.

Passionate about Intangibles looks at businesses through ‘IA spectacles’, defining their vision and business model, as well as helping organisations manage the detail and risks of their IA/IP ‘good housekeeping’.  The organisation is therefore involved from high-level strategic business development to the practicalities of formal IP protection. The organisation provides call-down, critical friend IP / IA services, group training and one-off consultancy on intangible asset management, often acting as a link with other professional advisors, such as IP lawyers and patent attorneys both in the UK and internationally.

Prior to joining the IA Centre, Caroline was the developer and Co-ordinating Manager of the IA= Initiative in Targeting Technology Ltd, having worked previously at Forthright Innovation Ltd, developing product and IA/IP exploitation strategies.  She learnt her trade for 10+ years at Murgitroyd & Company in Glasgow.

Caroline is recognised as one of Scotland’s key promoters of IA/IP, and for being instrumental in the growth of the Licensing Executive Society (Scotland), first as secretary and then Chair for 10+ years. She is also a Trustee of the charity Revive MS Support and a on Mearns Castle High School Council.

Education and Professional Qualifications

Qualified as a Patent Agent (CPA) and Trade Mark Agent (ITMA); PhD (Palaeobotany) Manchester University; MSc (Pure & Applied Plant Taxonomy), Reading University; BSc (Hons) Biology – First Class, Salford University.