March 2012 Winner – Mauro Di Liddo
Mauro Di Liddo successfully launched two new brands in the clothing industry during the last 12 months, despite the recession.
Mauro is an IP Hero for having closed a deal becoming the exclusive distributor in Italy of a famous French brand for clothing articles during the last 12 months and conducting an exciting and long standing negotiation for trademark assignment during the last 12 months.
Owner and Ceo at Blackboard
Apparel & Fashion
Milan Area, Italy
Established in 1985 by Domenico Di Liddo, who has since been joined by his children Sara and Mauro, Blackboard is a dynamic, vibrant company that operates in the fashion sector. It boasts know-how and specific experience in product design, research, production and distribution on a national and international level.
Within the current highly competitive scenario, Blackboard plays a key role, with a wide selection of men’s, women’s and children’s ranges of clothing, accessories and footwear: a coherent, transversal portfolio characterized by an established presence on the various markets and the high visibility, profile and market image of the brands.
Alongside its proprietary brands, over the years Blackboard has also made a name for itself in licensed production and exclusive distribution on a global level, based on a careful selection process to ensure consistency and balance between the various brands in its portfolio, with a philosophy of choosing complementary, homogeneous brands.
From the Milan-based headquarters of Blackboard, the company team controls all the operations involved in developing the brands: from supervising the creative and design processes to production, from marketing to public relations, from logistics to distribution.
Behind each project there is a compact, dynamic and ambitious team, made up of young, creative professionals who look to the future with determination and insight, but above all with the desire to convey their natural predilection for beautiful things to the outside world.
Blackboard’s business vision is practical, open and grounded. It revolves around the primary objective of managing the value and identity of each project, formulating precise, customised strategies to fit the individual profile of each brand: for this reason the work on image creation, positioning and distribution is carried out individually for each brand, while also ensuring great attention to the overall portfolio in order to avoid conflict with the other brands present.
The company philosophy also revolves around respect and personal involvement, with special attention to the values of trust, honesty and transparency, which are vital for the construction and maintenance of solid, long-lasting, successful working relationships.
Pictured above: Emanuela (left), Mauro (right). Mauro accepting his IP Hero award.
- A bottle of Murgitroyd 12-year-old whisky
- Custom Trophy
- IP Hero T-shirt
- Interview & National Press Release